In Class we’ve discussed how more and more companies are taking an active role in social media. The best example that comes to mind is the @ComcastCares Team. If you tweet about them, odds are you will get a response asking if they can help. This has had mixed results in the past it seems, but it’s a little nifty to get a response from a big company saying that they actually do see you, the little person.
Last night, I tweeted, asking if anyone has ever forgotten to hit send when waiting for a text message. In replying to a follower, I wrote that my phone randomly switches to SOS (Emergency Calling only) mode quite often and needs a power cycle to fix it. I tagged my tweet #att #fail.
When I woke up in the morning, I had an @reply from @ATTCustomerCare “@Freekie Hi, I’m with AT&T and saw your tweet. If you DM you contact info, I can reach out to try to help. I’m following. Thanks!” I thought that it was pretty cool, however did wonder where this was when I had phone problems in the past. So, I followed them and sent my phone number along in a Direct Message. A few hours later, I got a voicemail from AT&T’s Social Media Department. He explained who he was, and why he was calling me. While I haven’t had a chance to call them back, it was pretty cool to actually get a response and know that they have an actual department to handle such things as twitter. I do wonder what else they monitor, if it’s face book, or what else. Apparently they have a presence on Twitter, Flickr, Facebook and even YouTube. It is a pretty impressive list.
I think that it is very important for companies and even people to watch what is said about them on twitter and other social media places. Doing a quick google search usually finds you a good place to start. Search.twitter.com allows you to look over tweets that have been sent as well. I have a few of my frequent searches as an RSS feed and have it into my RSS reader. I think it’d be worth checking out for most companies to keep their tweeters happy. Good PR goes along way on the internets (sic).